Fashion Scout London

Apply for an opportunity to showcase during London Fashion Week

The DDFC x FAD Dubai Fashion Showcase is an exclusive platform to promote and showcase UAE-based designers during London Fashion Week at Fashion Scout London. Through this open-call initiative, DDFC members are offered the opportunity to be awarded a sponsored fashion show at Fashion Scout twice a year.



  • DDFC member: The showcasing opportunity is only offered for DDFC members – emerging and established designers
  • Designers must be womenswear or menswear designers based in the UAE
  • Designers must have released a minimum of four previous collections.
  • Designers must have participated in at least two previous fashion shows.

Required documents


To be considered to the DDFC x FAD Dubai Fashion Showcase – Fashion Scout London, designers must submit the following documents:

  • Application form filled and signed by applicant designer
  • Passport and UAE visa copy
  • PDF file (up to 4 mb file size) showcasing 6-12 looks of designer’s last four collections
  • PDF file (up to 4 mb file size) including designer’s brand and brand statement
  • Copy of Business License in the UAE
  • Proof of participation in at least 2 (two) previous fashion shows (e.g. photos, videos, catalog, look book, etc.)
  • Proof of DDFC membership

Selection process


Designers will be shortlisted based on the eligibility criteria and will be requested to present to a jury:

  • Mood boards showcasing creative direction, including visual references detailing references, color palette, style and tone of the upcoming collection
  • Sketches of the proposed looks (min. 16 – max. 20)
  • Relevant samples detailing textures, fabrics, finishes, etc.
  • Collection plan (Optional)
  • Marketing strategy (Optional)

Selection criteria


The jury will select the final winner from the shortlisted designers using the below selection criteria:

  • Collection
  • Design
  • Quality
  • Range
  • Brand
  • Identity
  • Maturity
  • Business development
  • PR and Marketing



DDFC x FAD Dubai Fashion Showcase at Fashion Scout London takes place twice a year showing Spring/Summer collections in September and Fall/Winter collections in February.

How to apply


Applications and required documents should be submitted to

Application deadline for SS19: 30th June, 2018


To apply, please download the application form.

What is included in the sponsorship?


Venue at Freemason’s Hall, London

Catwalk show at Fashion Scout London SS19

10 Models for up to 20 looks, including model casting.

Hair and make-up, provided by Toni&Guy and Kryolan

Show production

Photography and video of catwalk show

PR coverage

Become a DDFC member


The DDFC Membership is an application-based platform for design students and professionals of all disciplines and career levels looking to learn, connect, grow and establish themselves in the UAE.

London Fashion Week Fall-Winter 2017 DDFC & FAD Dubai Azzalia

London Fashion Week Fall-Winter 2017 DDFC & FAD Dubai Deborah Henning

About FAD Institute Of Luxury, Fashion & Style Dubai

FAD Dubai honors professional & industry tutored & integrated courses certified by KHDA Dubai and offers coursers in Luxury, Retail, Fashion & Styling. FAD Dubai envisions to be at the forefront of delivering world-class professional training in the Middle East & contribute towards the greater vision of UAE to rise as a global industry epicenter in Fashion & Luxury. The institute aims at fostering strong relations with world’s leading creative schools and industry to allow cultural and academic exchange between global creative communities in the region.

About Fashion Scout

Fashion Scout is the leading independent platform at London Fashion Week, where fashion pioneers can showcase at an international level. It has shined a spotlight on many prominent designers including Iris Van Herpen, Peter Pilotto, David Koma, Eudon Choi, Felder Felder, Phoebe English, Xiao Li, Rocky Star and Roberts-Wood along with emerging and established designers from all over the world.

Fashion Scout is frequented by the biggest names in the industry, international media and top buyers including Anna Wintour, Hilary Alexander, Sara Milano, Suzy Menkes and Lucinda in addition to internationally recognized fashion personalities such as Kate Moss, David Gandy and Henry Holland.

To learn more about Fashion Scout please visit