Sub-Urbanist Pop Up

A unique in store pop up in partnership with the Urbanist concept store and DDFC dedicated exclusively to showcasing DDFC members.


Quarterly the collections will change showcasing women’s ready to wear collections, accessories and homeware of the selected designers.

About Urbanist


Is a concept store that brings together East and West through specialized and often one-of-a-kind fashion, art and design objects from international brands to regional and local emerging designers.

URBANIST particularly aims to help promote and market new local and regional talents to reach their full potential.


The story:

The Urbanist were inspired by the Urban lifestyle that is developing in Dubai where you can see the ultra-modern and futuristic concepts alongside the traditional; the West, East and Middle East all merging and converging in one place. Urbanist seamlessly merges the contemporary with the traditional re-imagining the concept of typical, mainstream stores and injecting it with an air of Middle Eastern creativity and charm and an edgier array of products. The team behind it has a wide range of expertise from fashion design to architecture to retail.



  • DDFC Member: This showcasing opportunity is only offered for DDFC members – emerging and established designers
  • Category: Womenswear (RTW, abayas, kaftans, resortwear), accessory (jewelry, handbag, shoes, hats) and homeware collections
  • Stockist: Designer must not retail their products during the pop up at any other retail venue in Jumeirah.

Selection Process and Criteria


Shortlisted designers will present their collection to a selection committee comprising of representatives from Urbanist and DDFC

The committee will select the final participating designers using the below selection criteria:

  • Collection
  • Design
  • Quality
  • Brand
  • Price

Terms and Conditions


Designers may only be selected to take part in the Pop Up once.

Details of 3 month consignment agreement will be shared with selected designer.



Sub-Urbanist Pop Up takes place four times a year: (Dates to be Confirmed)

  1. From October to December: Application Deadline 16th September
  2. From February to March
  3. From April to June
  4. From July to September

How to Apply


To be considered to showcase at Sub-Urbanist Pop Up, designers must submit the following documents to

  • Application form filled and signed by applicant designer
  • PDF file (up to 4 mb file size) with image, description, retail price and available quantities of proposed collection/products
  • PDF file (up to 4 mb file size) with brand overview, images of past two collections, and names of current stocklists.


To apply, please download the application form