Dubai Design & Fashion Council
Home Centre, one of the region’s leading home retailers, is launching a design competition in collaboration with the Dubai Design & Fashion Council (DDFC) for young and emerging talent in the region.
With the aim of promoting design, the contest will focus on themes reflecting UAE culture, resonating with the people and heritage of the gulf region.
The best print designs will feature on select Home Centre products and will be displayed in the retailer’s flagship store in Mall of the Emirates, Dubai. Furthermore, the winner will win a three-month long internship at the retailer’s head office which will involve participating in product development and getting the opportunity to gain some valuable skills required for developing commercial product ranges for mass market.
The competition is to design a print collection inspired by the UAE/Arabian gulf region for a limited edition, coordinating homeware collection of textiles and tableware.
Students and emerging designers are asked to design a collection of prints and patterns which will be digitally printed on textile and ceramic home-ware products. The print collection should reflect the UAE & Gulf culture, connecting with the people and heritage of the region.
The prints need to have mass market retail appeal and be suitable for all the varied consumers’ tastes in the UAE. The prints should complement and fit the selected product types identified in the product specifications eg dinner set, cushion, comforter etc. Participating designers should carefully consider the subject matter and key motifs in the print designs, many familiar motifs like camels, horses, palm trees, mashrabiya and skylines are widely seen, participants should be innovative and create something which looks fresh & new. The designs can be placement and/or repeated patterns but needs to be visually exciting and commercial.
- Round Dinner plate
- Round Side plate
- Mugs (set of two)
- Tea set
- Espresso cups
- Table runner
- Kitchen towel
- Cushion square (45cm L x 45cm W)
- Comforter (240cm L x 260cm W)
- Floor cushion/pouffe (56cm L x 56cm W x 30cm H)
For more information please click here to download the competition brief.
Print designs should be submitted to firstname.lastname@example.org before the 30th of August in the following format::